Leading Asia/Pacific Independent Hotel Management company La Vie Hotels & Resorts has been appointed to manage an exciting new resort project in Thailand’s Bangsaray coastal region. 

The US$30 million NOOE Bangsaray Hotels and Restaurants project is being developed by highly experienced developer, Irinraya Pattanawiranon and will comprise 100 rooms, ranging between 47sqm and 95sqm each with living area and a private jacuzzi on the balcony.

Reminiscent of a seaside fishing village, Bangsaray is growing in popularity as a holiday getaway, being a two hour drive from Bangkok.

Expected to be completed by 2027, NOOE Bangsaray’s exterior and interior design will capture the maritime tones and ambience of the destination.

The beautifully appointed rooms will boast sea views along with individual private pools and the rooftop bar offering stunning ocean views and a relaxed coastal atmosphere. With fresh local, artisanal cocktails, and a seamless transition from sunset tranquillity to lively evening vibes, it will be a must-visit destination for those seeking beachfront elegance.

Guests will be able to enjoy the hotel’s large swimming pool, all day dining restaurant and Beach Club across from the hotel, with private access to the beach and lounge services.

At the signing ceremony, Jerry Xu, La Vie Hotels & Resorts’ Founder and Chief Executive Officer, said: “This will be an exceptional project, and we are very privileged to be partnering with Irinraya Pattanawiranon to bring this hotel to fruition.

“NOOE is a lifestyle luxury brand in perfect balance. Our spaces spark connection, creativity, and joy. From buzzing lobbies to day club style pools and state of the art gyms, NOOE focuses on creating intentional balance so you don't have to think, you can just be. This is where great things are created,” said Mr Xu

“Khun Irinraya and her team have an established track record with properties in this region, and we look forward to growing international interest in Bangsaray as a premium beach destination for Thai and international travellers.”

Irinraya Pattanawiranon Co. Ltd owner, Khun Irinraya, said: “The project offers exceptional opportunities for tourism, local employment and future guests.

“Bangsaray is just over two hours from Bangkok and has grown in popularity because it offers a tranquil escape from the busier tourist areas like Pattaya, with its clean, soft sand, and calm waters. It's known for fresh seafood, local markets, and its relaxed beach vibe.

“Our hotel will capture that ambience and deliver luxury lifestyle accommodation for both short breaks and longer vacations.

“La Vie’s expertise in resort branding and management will ensure our property becomes one of the most desirable vacation destinations in Thailand.”

This will be La Vie’s second NOOE-branded resort following the launch of NOOE Kunaavashi in the Maldives.

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