Blogs

Can Australian hotels out-innovate Airbnb to address the threat posed by the home-sharing-turned- private-rental company?

Hotels that already benefit from a great location and good transport links in small and large cities have to think more creatively when it comes to giving guests things they can’t get from another hotel.

Settling in with a laptop beneath a shady tree, connecting with colleagues around a fire pit, or sampling a local craft beer at the bar…this is work, but not in the traditional sense.

As major chains launch ‘boutique’ spinoffs, independent hotels need to start looking over their shoulders.