Travellers eyeing a post-Covid getaway are being asked to share their aspirations as part of a new global campaign from Accor.

Launched to coincide with the gradual reopening of Accor hotels that were forced to temporarily close as a result of the pandemic, 'Reignite the Love of Travel' includes a montage film designed to "reassure and to create desire while uplifting its audience".

Social media users are invited to post their own travel dreams which will form part of a second video.

At a glance: 

• Accor Live Limitless has announced the launch of a new 'Reignite the Love of Travel' campaign to coincide with the gradual reopening of its hotels forced to temporarily close as a result of the lockdown.
• The social media campaign invites travellers to share their jet-setting inspiration for the chance to be included in a montage video.
• The launch of the campaign comes after Accor announced an ALLSAFE cleanliness program protects guests and staff.

Accor Chief Marketing Officer Steven Taylor said the message of the campaign was formed organically as the company invested to prepare for the immediate holiday season as well as for longer-term bookings.

“During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity," he said. 

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Source: Accor

"It was heart-warming for us to see that they were missing us as much as we were missing them.

"Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”

The launch of the campaign comes after Accor announced an ALLSAFE cleanliness program protects guests and staff, featuring measures developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.

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Source: Accor

Mr Taylor said it was part of a two-part strategy deployed in reaction to COVID-19.

"Firstly, we wanted to reassure our guests through the launch of ALLSAFE, which has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety," he said.

"Secondly, in these challenging times, we believe it is part of our mission to inspire people with positivity, humour and encourage them to reignite their love of travel.”

Click here for more information about Accor Live Limitless.

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